§ 17.5-18. Message substitution clause.

Whenever a commercial sign would be permitted under this chapter, subject to the landowner's consent, a non-commercial sign may be installed in its place, or vice versa provided it otherwise complies with this chapter. Such substitution of message may be made without any additional approval or permitting. This provision prevails over any more specific provision to the contrary within this chapter. The purchase of this provision is to prevent any inadvertent favoring of commercial speech over non-commercial speech, or vice-versa. This provision does not create a right to increase total signage on a parcel, nor does it affect the requirements that the sign comply in all other respects with the provisions of this chapter.

( Ord. No. 1085 , § 1, 11-17-15)